Bridgio

Make outbound relational

Bridgio connects your ideal buyers with the peers they want to know, creating real value before asking for a meeting, demo, or sale.

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Trusted by 100+ business owners and 1000+ community participants

  • Customer Validation Brain Trust
  • Product AI Leader Brain Trust
  • CMO Brain Trust
  • Learning Leader Connect
  • ABA Practice Owner Mastermind
  • Testing Leader Brain Trust
  • RevOps Brain Trust
  • CTO Brain Trust
  • Partnership Executive Brain Trust
  • HR Executive Brain Trust
  • Healthcare Innovators Brain Trust
  • Legal Operations Brain Trust

Buyers show up for their peers

Hi, I'm Paul.

If you sell to one kind of senior buyer, and it takes months to win their trust, Bridgio is for you.

Your buyers get cold pitches every day, and most go unread.

What they make time for is their peers. People in the same job, trading honest answers to the same problems.

So I build your company a community of these buyers, meeting under your brand. I run the conversation, and we book calls with the participants who need what you sell.

We call it relational outbound. With AI writing more sales emails every day, a live conversation with real peers stands out more than ever.

Paul Jones

Founder of Bridgio

Book a free consultation

How it works

Your buyers meet their peers. You meet your buyers

Each community is built on your company's behalf.

  1. We recruit

    We invite one buyer role

    The exact people you sell to.

  2. They meet

    Peers meet live online

    Honest talk with peers, and nobody selling. They come back for it.

  3. You get the calls

    Warm one-to-one calls

    Calls with buyers who already know you.

See how the service works

The difference

Traditional outbound starts with an ask. Relational outbound starts by giving

You aren't replacing outbound. You're giving outbound a relationship layer.

Cold outbound and relational outbound, step by step
Cold outbound Relational outbound
Find the buyer Find the buyer
Send the message Create value
Ask for the meeting Connect
Follow up Build trust
Pitch Earn the opportunity
What is relational outbound?

Results

Build relationships first. Create revenue from the trust that follows

  • Y Meadows

    Customer support leaders

    305+

    qualified meetings in year one

    Client-reported

  • Centercode

    Product testing leaders

    4

    communities, grown from one

    Client-reported

  • The Virtual Hive

    Master facilitators

    100%

    of post-event meetings led to a client or a referral

    Client-reported, after the switch from event managers

Read the three cases

Clients and participants, in their own words

  • Client

    “For the past four years, Bridgio has been our primary lead-generation strategy.”
    Alan Rich CEO, Y Meadows

  • Participant

    “By far the best community event I have attended.”
    Samantha Moore HubSpot

  • Client

    “Bridgio helped us create that platform and it's become our most valuable lead source.”
    Chris Rader Head of Growth, Centercode

  • Participant

    “I get so much out of connecting live with other community managers to spar on challenges.”
    Ashley Elder Qualtrics

  • Client

    “Bridgio was able to create a network of senior leaders that aligned perfectly with our customer profile.”
    Michael Noble, PhD Education Futurist

  • Participant

    “After just my first meeting I connected with 10 people on LinkedIn and had a follow-up call about a possible partnership.”
    Dan Spiegel PMP

  • Client

    “Bridgio helps B2B close deals.”
    Jeff Parnell

Communities

We've built 50+ communities for clients

Each community is for one senior role.

  • CIO Brain Trust

    Chief information officers

  • Customer Experience Brain Trust

    VPs of customer success and support

  • BD Executive Club

    Business development executives

  • Fintech Executive Brain Trust

    Fintech executives

  • Recurring Revenue Founder Brain Trust

    Founders of recurring-revenue companies

  • B2B Operations Brain Trust

    B2B operations leaders

Participants include people from HubSpot and Qualtrics.

See all communities

What you can count on

  • Buyer meetings within 30 days of your first session

    Your first session is five to seven weeks after you sign.

  • You open each session. We do the rest

    You never chase no-shows, write sequences or prepare a deck.

  • No competitor gets a room for your buyers

    That holds while you're a client, unless a competitor booked first.

Roadmap

Your community grows quarter by quarter

Each quarter builds on the one before.

  1. Months 0 to 3

    Launch and calibration

    First sessions and first meetings

  2. Months 3 to 6

    Refinement and personalization

    Agendas follow what buyers raise

  3. Months 6 to 9

    Expansion and brand building

    LinkedIn Lives and target account lists

  4. Months 9 to 12

    Deepening and engagement

    Rewards that bring participants back

  5. Months 12 to 15

    Continuous optimization

    A referral flow

See the full roadmap

Fit check

Would your buyers fill the room?

Five yes or no questions, about 30 seconds. No email: the answer shows here, with the next step.

1 of 5

Are you a B2B founder or growth marketer?

Free consultation

Find out if your buyers qualify

A free 20-minute call.

You'll talk with Paul Jones, Bridgio's founder.

On the call

  • Bring Your target role, company type and what you have already tried.
  • Leave with A straight answer on whether a community of those buyers can work.

Works best when your buyers share one job title.

Rather run a community yourself? Get the free playbook

Questions founders ask before booking

What is relational outbound?

Relational outbound is a B2B growth strategy that builds relationships with prospective buyers before asking them to buy. Your buyers meet in a community we run for you, so the first contact is a conversation, not a pitch.

How do you find the right people?

We search for your exact buyer role on LinkedIn, or work from a list you already have, and invite each person on your company's behalf.

What does a community cost?

The price depends on how hard your buyer role is to recruit, so we set it on the free call.

What if my buyers don't qualify?

Then a community is not the right move yet. The free playbook shows how to start building relationships with your buyers on your own.

See all questions