What makes a B2B peer session useful?
A useful peer session gives a specific group of peers one shared problem to work through, without turning the room into a presentation or sales pitch.
Notes on relational outbound
Short articles on choosing the right buyers, running useful sessions and following up without a pitch.
Latest article What makes a B2B peer session useful?Articles
Each one covers a step of relational outbound.
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Define the room before outreach begins
The invitation gets clearer when the buyer role, company profile and shared challenge are decided before anyone is contacted.
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What should happen after a peer session?
The right follow-up protects the trust created in the room and continues only the conversations where interest is mutual.
Podcast conversations
Hear Paul explain the thinking behind relational outbound in longer conversations with other operators.
Listen · 32 min No Trade Secrets, Ep 10, Part 2
Building Go-to-Market Communities People Actually Want to Join
How to build a community people want to join without turning it into a sales pitch.
With Jarome McKenzie
Listen · 35 min The Slow Pitch Sales Podcast, Ep 115
Moving From Social Trust to the Sales Funnel
How to move from a trusted relationship to a useful sales conversation without forcing the transition.
With Rob Jager
Watch · 42 min Community ROI
Why Community is the New Go-To-Market Strategy
Why community can be the way you go to market instead of an extra programme.
With Yurii Lazaruk
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