One community grew into four
Centercode uses relational outbound to build relationships with the leaders who run product testing, through a private online community.
Client-reported.
Chris Rader Head of Growth, Centercode The challenge
A long sales cycle needed stronger relationships
Content marketing and paid ads were no longer reaching the right buyers. Centercode needed direct connections with the executives who run product testing.
The approach
Give buyers a place to learn from each other
Invitation-only sessions brought product testing leaders together. Centercode joined the discussions, heard what they struggle with and stayed in touch between sessions.
What changed
A community for each group of buyers
Each session also shows what buyers struggle with, which Centercode feeds into product, marketing and sales.
- QA professionals
- Product leaders
- Channel sales partners
- Its own current customers
Client-reported.
“Some of the biggest companies in the world want to network, meet with peers, and learn from each other. Bridgio helped us create that platform and it's become our most valuable lead source.”
Chris Rader Head of Growth, Centercode Which group of buyers would you bring together?
Tell us which role you sell to, and we'll check the audience with you on a free call.
You'll talk with Paul Jones, Bridgio's founder.