305+ qualified meetings in year one
Y Meadows uses relational outbound to meet the VPs of customer success and support it sells to. Bridgio built and runs its Customer Experience Brain Trust.
Client-reported, for the first year.
Alan Rich CEO, Y Meadows The challenge
Buyers were tired of generic AI pitches
Customer support and operations leaders were getting similar messages from every AI vendor. Y Meadows needed a relevant reason to start a conversation with them.
The approach
Bring support leaders together around operational AI
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Invitations to one role
We invite VPs of customer success and support across the United States, on Y Meadows' behalf, to a live online session with their peers.
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Alan opens each session
Alan Rich, the CEO, welcomes everyone. We run the discussion. Participants answer questions in the chat and talk in small groups, and nobody pitches.
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Every participant hears back
After each session every participant gets a note from Alan. Participants who mentioned a problem Y Meadows solves are offered a call, and we book it.
The meetings turned into sales opportunities
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20%
Of qualified meetings became discovery calls
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60+
Sales opportunities from the community
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$300
Cost per lead
Across the engagement
Client-reported.
“For the past four years, Bridgio has been our primary lead-generation strategy. Compared to all the other channels we have tried, Bridgio's playbook implementation is by far the most reliable method of getting leads.”
Alan Rich CEO, Y Meadows See if the same approach fits your buyers
Tell us which role you sell to, and we'll check the audience with you on a free call.
You'll talk with Paul Jones, Bridgio's founder.