Community-driven GTM process
Our Process
From kickoff to qualified meetings in 5-7 weeks. Here's exactly what happens when you work with Bridgio.
The Timeline
📅 5-7 weeks from contract to first live event
🤝 First qualified 20-minute meetings within the first month
📈 Ongoing monthly sessions with consistent pipeline growth
HOW IT WORKS
Phase 1: Discovery and Validation (Week 1)
What happens: We start with a community consultation to define your ideal client persona. This includes demographics (title, company size, industry) and psychographics (challenges, goals, mindset). Then we validate your audience by searching LinkedIn to confirm there are several thousand reachable contacts who match your ICP.
Why it matters: If the audience isn't large enough to sustain multi-year growth, we'll tell you upfront. This step ensures we only move forward when the model is a fit.
Your involvement: One strategy call (60-90 minutes) to align on your ICP and community goals.
Phase 2: Recruitment Setup (Weeks 2-3)
What happens: We build your outreach infrastructure: LinkedIn messaging sequences, email templates, and invitation copy, all under your brand. We craft the positioning for your community so it resonates with your ICP and gives them a clear reason to attend.
Why it matters: The quality of your community depends on the quality of your recruitment. We write messaging that attracts decision-makers, not tire-kickers.
Your involvement: Review and approve messaging templates (30-45 minutes).
Phase 3: First-Wave Recruitment (Weeks 3-5)
What happens: We launch outreach to your first cohort of participants. This includes LinkedIn connection requests, direct messages, and email sequences. We handle all responses, answer questions, and confirm registrations for your kickoff event.
Why it matters: This is where your community starts to take shape. Our outreach typically sees a 23% response rate, well above industry benchmarks.
Your involvement: None. We handle everything.
Phase 4: Kickoff Event (Week 5-7)
What happens: Your first live Zoom roundtable (webinot). We facilitate the full session: welcome, introductions, main group discussion, and strategic breakout rooms. Participants are matched into groups of 3-4 based on company size, role, and pre-event survey responses. This is where Connection Chemistry happens.
Why it matters: Breakout rooms are where trust is built. Participants connect on shared challenges, exchange insights, and leave with real relationships, not just business cards.
Your involvement: Show up and facilitate the main group discussion (we prep you beforehand). One hour total.
Phase 5: Follow-Up and Meetings (Post-Event)
What happens: After each session, participants can opt in to "stay connected" with others. We send follow-up emails with contact details for mutual connections. You receive a list of attendees and can schedule 20-minute "get to know you" conversations with anyone who's a fit.
Why it matters: This is where pipeline is generated. These aren't cold calls; they're warm conversations with people who already know your name and have seen you in action.
Your involvement: Schedule and take meetings with qualified participants. Most clients book 8-15 qualified meetings per month after the first quarter.
Phase 6: Ongoing Monthly Sessions
What happens: We repeat the cycle every month: continued recruitment to grow your community, facilitated roundtables, strategic matching, and follow-up. Your community compounds over time as relationships deepen and referrals increase.
Why it matters: Unlike campaigns that end, your community is a long-term asset. The longer you run it, the more valuable it becomes.
Your involvement: One hour per month, plus the 1-on-1 meetings you choose to take.
What to Expect Along the Way
Throughout the process, you'll have direct access to your Connection Chemist (your dedicated community strategist and facilitator).. We keep communication async-friendly, with updates via email and a shared tracking doc so you always know where things stand.
No surprise calls. No endless Slack threads. Just clear, consistent progress toward your first qualified meetings.
Ready to Get Started?
Book a free community consultation. We'll validate your ICP, walk through the timeline, and determine if Bridgio is the right fit.
No pressure. No pitch.
Just a strategic conversation about whether this approach makes sense for you.
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