Community-driven GTM for b2b service companies

Who We Help

Community-Driven GTM works best for B2B service companies with buyers who value peer connection over sales pitches.

The Companies That Thrive With This Approach

Our most successful clients share a few key characteristics. They're typically B2B service companies with 10-100 employees and $2M-$25M in revenue. Their buyers are on LinkedIn, value peer learning, and can attend daytime Zoom sessions.

Most importantly, they've either built their business on relationships or are ready to ditch aggressive outbound campaigns in favor of relationship-first growth. They know their ideal clients want to connect with peers who face similar challenges, and they're willing to facilitate those connections rather than dominate the conversation.

If you're a founder who believes trust comes before transactions, this approach will feel natural.

This Works When You Have...

LinkedIn-Active Buyers

Your ideal clients hold findable titles (VP+, Director+, Founder, or specific functional roles) and are active on platforms like LinkedIn, Meta, or industry communities. We need several thousand reachable contacts in your target audience to support long-term recruitment.

Buyers Who Value Peer Learning

Your target market faces complex, strategic challenges where peer insight is genuinely valuable. They're looking for practical advice from others in similar roles, not just vendor pitches. Think: executives, senior leaders, strategic decision-makers.

Daytime Availability

Your ideal clients can attend one-hour Zoom sessions during business hours (typically 10am-3pm in their timezone). This works well for knowledge workers, executives, and strategic roles. It doesn't work for hands-on operators who can't step away.

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Who We've Worked With

We've built communities across diverse industries. What matters isn't your specific industry, it's whether your buyers value peer connection and strategic conversation

Industries We've Served:

Saas & Technology Platforms
Professional Services and Consulting
Education Technology & Services
Customer Success & User Testing Platforms
Training & Development Companies
B2B Marketing & Sales Tools
Manufacturing
Healthcare
Marketing Firms
Engineering
Network Marketing

Common Buyer Personas:

VPs and Directors (Sales, Marketing, Product , Customer Success, Operations)
Founders and CEOs (particularly in growth stage)
Functional Leaders (HR, Finance, IT, Procurement)
Strategic Decision-Makers in specialized roles

When Community-Driven GTM Isn't the Right Fit

We're selective about who we work with because Community-Driven GTM isn't right for everyone.

This approach won't work if:

Your Buyers are hands-on operators. If you sell to dentists, restaurant owners, auto repair shops, chiropractors, physical therapists, or other hands-on professionals who can't step away for daytime Zoom sessions, this isn't the right channel.
Your ICP is too narrow. We need several thousand reachable contacts on LinkedIn to build a sustainable community. If your ideal client list is only a few hundred people, other approaches will be more efficient.
You need results next week. The first qualified meetings typically happen within 30 days, but building a community that becomes a primary lead source takes 3-6 months. If you need immediate pipeline, start with other tactics first.
You can't commit one hour per month. You'll need to show up and facilitate your monthly roundtable discussion. If you can't dedicate that time consistently, the community won't gain traction.
You want to pitch, not facilitate. This approach requires you to create peer value first. If your instinct is to talk about your solution rather than surface challenges and facilitate connection, the community will feel like a sales tactic (and fail).

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"It gives us insight into what people are interested in, including the concerns that they have. It keeps us connected. It helps us build a brand."

-Alan Rich, Founder

This Approach Attracts a Certain Type of Founder

Community-Driven GTM resonates with founders who've built their business through relationships and referrals.

You probably:

Believe the best clients come from trust, not interruption
Want to know your clients deeply, not just hit quota
See marketing as facilitating valuable connections, not manufacturing demand
Value long-term relationship capital over short-term conversion metrics
Get energy from helping people solve problems, even when there's no immediate sale

If you're reading this thinking, "finally, someone who gets it", you might be a good fit.

If you're thinking, "sounds slow, I need leads now", then traditional outbound will serve you better.

Companies Like Yours

Industry: SaaS / Customer Validation Platform

Challenge: Content marketing and paid ads stopped working when AI commoditized their thought leadership

Result: Built four active communities generating 2-5X more leads than any other channel

Is This Right for Your Business?

Before booking a consultation, consider these questions:

Can you identify 3,000+ potential community members on LinkedIn?

We need volume to build momentum. Our primary method for search is LinkedIn SalesNavigator. If you are not sure about how to identify 3k+ schedule a consult and we will explore it with you.

Do your buyers face strategic challenges where peer insight is valuable?

Would your buyers be motivated to join a meeting in which they are networking with their direct peers or would they consider their direct peers competition. We have been very suprised to discover that personas we thought would view eachother as competitors were actually interested in meeting with their peers. You will never know until you try it out!

Can your ideal clients attend one-hour Zoom sessions during business hours?

Sometimes buyers are busy during the day and not able to attend a strategic meeting with peers. Our meetings typically place between 10am-3pm in their time zone.

Are you willing to facilitate rather than pitch?

Your role is to create peer value, not dominate the conversation. We will create other opportunities to pitch but the community is strictly all about peer value creation.

Can you commit to one monthly session for at least 6 months?

Communities need consistency to build trust. Your presence in the community is vital for building the bridge of relationships between you, your brand and your potential customers.

Do you have a 3-6 month timeline for this to become a primary lead source?

First meetings happen fast, but building the asset takes time.

If you answered yes to all six, let's talk.

Schedule a call

See If You're a Fit

Not every business is right for Community-Driven GTM. That's why we start with a free consultation to discuss your market, your buyers, and whether this approach makes sense for you.

No pressure. No pitch. Just an honest conversation about whether we can help you build the kind of business you actually want to run.

Book Your Free Consultation

We'll discuss your ideal client profile, your current go-to-market challenges, and whether curated communities can become your primary pipeline source.